The Ford Motor Company has reinvented itself in many ways in the years since the 107-year old company nearly filed for bankruptcy in 2008. One of the ways they have been able to bring buyers back to their lots, and improve the health of their business, has nothing to do with pistons, motors or tires.
“People are really excited about the Synch system in the Ford vehicles,” said Scott Wideman, marketing director for Port Lavaca Ford. “It used to only take a car being equipped with power windows and power locks to get customers excited.”
The Ford Synch system combines drivers' portable electronic devises, including cell phones and MP3 players, with the car's audio system to provide a hands-free operation. The idea behind the feature is to allow drivers to be more attentive to the roadway by not looking down to take a call or change to a different song track while in traffic.
Also included in the Synch is a GPS navigational tool.
“Navigation is important to people,” said Wideman. “The technology is much better than it was five or six years ago.”
Port Lavaca Ford, part of the Port Lavaca Auto Group, is located at 1801 Highway 35 S. They are open Monday through Friday from 8:30 a.m. to 8 p.m. and Saturday from 9 a.m. to 6 p.m.