During the holiday season consumers are often busy at malls, department stores and online shopping. Auto dealers are hopeful that the sales and specials they are currently offering will be enough to make consumers schedule a shopping trip there as well.

In Houston, Beck & Masten Buick is currently holding its annual year-end event, known as the GMAC & Buick Holiday Event.

"We are offering zero percent financing on most models," said Parrish Hadley, the Internet Director for the dealership. "Additionally we are offering deferred payments until the spring for qualified buyers."

Even if you cannot make it to either of Beck & Masten's Houston locations before the end of the promotion on Jan. 2, Hadley says there are still plenty of reasons to pay them a visit, including a highly anticipated addition to the product line, the 2012 Buick Verano. The new compact will be available sometime in 2011.

"We ask that people check us out first," said Hadley. "There are three reasons why: first is our price, second is our selection and third is our repeat business."

Beck & Masten North is located at 11300 FM 1960 Road W. and Beck & Masten South is located at 12820 Gulf Freeway. The sales department at each location is open Monday through Thursday from 9 a.m. to 9 p.m., Friday from 9 a.m. to 8 p.m. and Saturday from 9 a.m. to 6 p.m.